In the aftermath of this Black Friday weekend, I thought it’d be interesting to write about it this year. Partly because of the blogs and organisations I follow nowadays, and partly because many people are starting to wake up to the reality of marketing ploys, I’ve witnessed more anti-consumerist responses to Black Friday this time around.
The likes of Greenpeace, Buy Me Once and Balloons Blow all published alternatives to the craziness of the buying frenzy, and inspired me to recommit to my conscious spending aim. Here are some things to think about when faced not just with Black Friday, but sales in general…
A sale doesn’t mean you’re saving money. By this, I mean that every time you buy something- whether it’s been reduced or not- that company has succeeded in taking your money. It’s no coincidence that you saw that ad online for 50% off, it is not lucky that you happened to click on it and find a bargain; it’s exactly what they planned to happen. Sales are designed to play on that part of your our nature that scavenges and hoards to survive (or at least did in the past), but most of us could do without another top or necklace in our lives and be just fine. I find that the more aware I am of my feelings and temptations when it comes to shopping, the more likely I am to be able to challenge myself to resist.
Believe in what you buy. It is no secret that we buy and own way more than we did even 50 years ago. But it’s gotten to a point where the planet can’t handle our wasteful ways (see this video showing what happens to much of the West’s discarded clothing for example). The solution is two-fold; it involves buying less in the first place, and then when you do need to buy something, choosing good quality things. Researching items that are ethically made, made of natural ingredients/materials and that are minimally packaged is really important because every time you spend money you are casting a vote for the type of world you want to live in. If you care about the process and workmanship that went into making that product for you, you should be prepared to pay for it full price.
Forward planning when you’re low on funds. By all means, if you want or need something but you don’t have a whole heap of spare cash lying around, a sale can be a glorious thing. If you hang on long enough and look in the right places, you can find pretty much anything at a reduced price. The good thing about being patient is that you have the space to evaluate and reevaluate whether you want that item. By the time you come across a good deal, you will know clearly what you need and whether you’re going to make use of it. I suppose what I’m saying is that there’s nothing wrong with sales if you look at them differently. Instead of them influencing you to spend money when you didn’t even want or need anything, consider shopping around and waiting for the appropriate (and inevitable) sale to roll around to get a deal on something you know you need.
Those were just a few things that sprang to my mind during the weekend. Do you have any tips for not giving in to the spending frenzy?